On the evening of April 17, the literary magazine "Harvest" announced that on April 23 this year, which is the 27th World Book Day, the first blind box of literary digital collections will be launched on the digital collection service platform Amall.ART: "Unbounded". ".

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Blind boxes are very popular nowadays. People have seen toy blind boxes, food blind boxes, and book blind boxes, but they have rarely come into contact with blind boxes of literary digital collections. What's in this blind box? It is reported that this "Harvest" has invited eight writers, Liang Xiaosheng, Liu Liangcheng, Li Jingze, Bi Feiyu, Yi Zhou, Mao greasy, Hao Jingfang, and Jiang Fangzhou. Each writer will release two digital collections: one is a static digital collection, this is a A picture with an innovatively designed book cover and the author's handwritten signature, which is put into a blind box for readers to "open the blind" for collection; the second is a dynamic digital collection, which is a video, which adds the author to the static picture. Acoustic audio and video effects for compositing events. Each blind box can randomly open a static digital collection of writers.
On this basis, readers who collect a certain number of static digital collections specified by a writer can destroy and synthesize a dynamic digital collection of the writer; and hold a dynamic digital collection of a certain writer, they can apply for an additional gift of the author’s digital collection. A representative work or a complete collection of essays by the author. Different writers have different benefits, and some may even get signed books. The initiator of the blind box activity and the person in charge of the harvest app went to The Paper. The reporter revealed that the unit price of the "Unbounded" blind box is 29 yuan, and a total of 1995 copies were issued. The reason why it is 1995 is to pay tribute to 1995: that year, UNESCO set the "World Book Day", and April 23 is also the day of the famous Spanish writer Cervantes and the famous British writer Shakespeare. Resignation anniversary. The eight authors also agreed that all proceeds from the digital collection series will be donated to UNICEF.
"The purpose of the whole event is to attract more young people to pay attention to reading and literature." Zuozuo told The Paper, "2022 is the first year of digital collections. I am very interested in the concept of 'existing in the virtual world'. Because whether it is reading or literature, what it changes is our soul, spirit, and imagination, which are actually very illusory concepts. This digital collection of blind boxes may be for traditional literary brands like "Harvest". It’s a whole new form of creative carrying.”
In her opinion, literature should no longer be confined to small circles. It needs to break out of the circle and get out of the circle, and it needs to try forms that young people from different circles may be interested in. "As far as the mainstream digital collections and presentations at the current stage are concerned, it is most suitable to carry a video or a moving picture. Combined with World Book Day, what we tried this time are the innovative design animations of the cover elements of the representative works of eight famous writers and their animations. Talking about reading and talking about the original sound of literature, in order to meet the characteristics of digital collections themselves, which are collectible and unique. In our attempt this time, writers, works, and ideas are the protagonists, and the creativity and bearing properties of digital collections are more obvious. "

Maoyan "Celebrating More Than Years" (Part)

Representative works of eight writers (part)

It was also during the trial that I strongly felt the difficulty of "breaking the boundary". When communicating with the platform (Amall.ART), the other party repeatedly reminded her that she does not need to bring paper books, it is better to publish digital collections purely, because they have previously cooperated with publishers, and the results were not satisfactory. But in the end, she insisted that there should be a limited number of books, and they should be received at a price not lower than the original price of the paper book.
"I have been the editor of the 'Golden Harvest Series' for three years myself. I was shocked by the live broadcast of the 100 million-plus book last September: 500,000 books were sold for less than 10 yuan, and there were 100,000 1 yuan books. ...You are an editor, the product of your hard work for several months is sold at a low price in the market, will you still have the motivation to plan the next book? You are a reader, and you can really buy it after listening to the 'buy it' of the Internet celebrity anchor When you get to the book you want to read? You are the author, would you like to be treated like lipstick and fruit for your work for a year? Cheap grains hurt farmers, and cheap books will hurt the bones of the publishing industry. The publishing industry is very small and very small. It is a small industry, but it is the cultural foundation of a nation." I hope that this "Unbounded" blind box activity will be fun, novel and interesting, if readers can be willing to exchange after the "open blind" collection and share, it has been successful.