In the past 20 years, online literature has become an important part of national reading and an important part of the cultural industry. "Starting Reading", which has just celebrated its 20th anniversary, is a representative online literature platform, witnessing the rise of Chinese online literature.
On the occasion of the 20th anniversary of its establishment, "Starting Reading" released a new slogan "Every good book is a new starting point" and the product mission "Let good scholars live endlessly", and launched a new logo. This brand upgrade marks the clear focus of the product under the "Da Yuewen" strategy of the starting point - the birthplace of good books and the incubator of good stories.
The Qidian Reading App will also hold the first "515 Good Book Festival" event. On May 15th, more than 80 paid works such as "Unscientific Beasts" and "The Town Demon Museum" were broadcast for the first time in limited editions, and the extras were free to read. The starting point serial signed writers will start the "Breakthrough" at 0:00 on May 15th to meet the desire of book fans to urge more. During the period, Xuan Yu, Xiao Ding, Lin Hai Tingtao, Skeleton Elf, Blood Red, I Eat Tomatoes, The World Sings, The Legend of the Paladin, Squeak, Feng Ling Tian, Zhai Pig, Xi Xing, Sweeping the End of the World, Yuan Tong, Goose 20 leading web writers, including the fifth, the smile, the 2, Tianrui, the talking elbow, and the wolf of the history department, will also recall the stories of their own growth with the starting point with the readers.
Two-way interaction supports high-quality content, and deeply cultivates the youthful literature ecology
The starting point accompanies generations of young writers to grow up, witnessing their successful transition from readers to writers. Many authors, including "I Eat Tomatoes", "Skull Elf", and "The Wolf of the History Department", all started writing in college, and in the early stage of their creation, they were also in-depth users of the starting point. "It is the "starting point" for many writers to create. Most of the newly added writers are post-95s, and post-95s writers like Tianrui Shuofu who have won the "Galaxy Award" twice have also been born. In 2021, 60% of the new readers of Qidian Reading App will also be born after 1995. Young writers and users represent Qidian's creative vitality, and the diversified themes, imagination and innovation ability of good books are also constantly evolving. The book review section shows the spirit of Generation Z. Young people read more and more "professional". According to the statistics of the starting point reading app, in 2021 alone, the keyword "knowledge" will appear 130,000 times in the book review area, "physics" will appear 70,000 times, "chemistry" will appear 16,000 times, and even "high numbers" will appear in the book review area. Appears more than 5000 times.
Twenty years after its establishment, the starting point has pioneered the paid reading mode, platinum gods, writers' welfare and monthly ticket system, built an ecology of online literature writers, and continued to support the creation of good books. More than 200 online literature genres, more than 200 platinum gods writers, and hundreds of books have been born. Classic IP works. "Celebrating More Than Years" and "Langya Bang" rooted in traditional culture, "Big Country Heavy Industry" and "Material Empire" focusing on China's industrial development, "Great Doctor Ling Ran" and "Chaoyang Police Affairs" depicting the professional life of ordinary people and many other excellent works have been selected. National map collection of works.
Qidian Reading App has innovatively launched functions such as chapters, characters, dubbing, easter egg chapters, and setting sets, which deepens the interaction, emotion and centripetal force between readers and works. According to statistics, starting point readers will leave new chapter reviews and paragraph reviews on 170,000 works in 2021 alone, with an average of more than 150,000 "chapter stories" published daily, and the cumulative number of characters on the site is nearly 280,000. These real-time interactions are critical for creators. Writer Xuan Yu, who has witnessed the complete growth process of the starting point, said that timely feedback from readers gives authors more creative inspiration and space, making it possible to improve at any time. The starting point builds a bridge between readers and authors, promotes two-way interaction while narrowing the distance between them, and makes the literary ecology come alive.
From good books to good stories, IP full-link development keeps good stories alive
From good books to good stories, words to IP, the two help each other and continue to grow. The author of "Ghost Blowing the Lantern" believes that text creation is a huge treasure, not only in the film and television industry, but also in game scripts, live entertainment, lost adventures and even amusement parks, all of which may originate from literary IP. The IP ecological chain enriches the form of reading with multiple carriers such as audio, animation, and comics.
"Qing Yu Nian", which was incubated in Qidian Literature, has been serialized since 2007. It is the top five in the history collection list, and has gathered a reader community of over 3 million on the Qidian reading APP. After the film and television drama was broadcast in 2019, the popularity of the film and television drama pushed this novel, which has been over for 10 years, to return to the first best-selling list of the starting point reading APP, and at the same time ushered in many physical publications. In 2021, the audiobook of Qidian Literature IP adaptation "Da Feng Da Gengren" will exceed 1 billion views in 9 months, the popularity of the comic "First Sequence" will exceed 80 million within 8 days of its launch, and the animation series "Breaking the Sky" will exceed 10 billion views. . At the same time, the feedback effect of IP adaptation on text is also very significant. For example, during the broadcast of "Zuofu", the average daily number of readers of the original novel increased by nearly 17 times.
Good stories can also transcend space. Good stories belonging to China are going to be read globally. IP dramas such as "The Son-in-law", "Douluo Continent" and "Beautiful Heart Like Jade" have successively logged on YouTube, viki and other mainstream video sites in Europe and the United States, and have exerted influence in hundreds of countries and regions around the world.
National reading provides a more promising and long-term development prospect for the track where starting point reading is located. It is reported that under the background that Reading has raised copyright protection to a strategic level and invested ten times the manpower to explore the ecological co-governance of copyright protection, the Qidian Reading App will also further implement the copyright protection of online literature and intensify efforts to combat piracy.
On the occasion of the 20th anniversary of its establishment, "Starting Reading" released a new slogan "Every good book is a new starting point" and the product mission "Let good scholars live endlessly", and launched a new logo. This brand upgrade marks the clear focus of the product under the "Da Yuewen" strategy of the starting point - the birthplace of good books and the incubator of good stories.
The Qidian Reading App will also hold the first "515 Good Book Festival" event. On May 15th, more than 80 paid works such as "Unscientific Beasts" and "The Town Demon Museum" were broadcast for the first time in limited editions, and the extras were free to read. The starting point serial signed writers will start the "Breakthrough" at 0:00 on May 15th to meet the desire of book fans to urge more. During the period, Xuan Yu, Xiao Ding, Lin Hai Tingtao, Skeleton Elf, Blood Red, I Eat Tomatoes, The World Sings, The Legend of the Paladin, Squeak, Feng Ling Tian, Zhai Pig, Xi Xing, Sweeping the End of the World, Yuan Tong, Goose 20 leading web writers, including the fifth, the smile, the 2, Tianrui, the talking elbow, and the wolf of the history department, will also recall the stories of their own growth with the starting point with the readers.
Two-way interaction supports high-quality content, and deeply cultivates the youthful literature ecology
The starting point accompanies generations of young writers to grow up, witnessing their successful transition from readers to writers. Many authors, including "I Eat Tomatoes", "Skull Elf", and "The Wolf of the History Department", all started writing in college, and in the early stage of their creation, they were also in-depth users of the starting point. "It is the "starting point" for many writers to create. Most of the newly added writers are post-95s, and post-95s writers like Tianrui Shuofu who have won the "Galaxy Award" twice have also been born. In 2021, 60% of the new readers of Qidian Reading App will also be born after 1995. Young writers and users represent Qidian's creative vitality, and the diversified themes, imagination and innovation ability of good books are also constantly evolving. The book review section shows the spirit of Generation Z. Young people read more and more "professional". According to the statistics of the starting point reading app, in 2021 alone, the keyword "knowledge" will appear 130,000 times in the book review area, "physics" will appear 70,000 times, "chemistry" will appear 16,000 times, and even "high numbers" will appear in the book review area. Appears more than 5000 times.
Twenty years after its establishment, the starting point has pioneered the paid reading mode, platinum gods, writers' welfare and monthly ticket system, built an ecology of online literature writers, and continued to support the creation of good books. More than 200 online literature genres, more than 200 platinum gods writers, and hundreds of books have been born. Classic IP works. "Celebrating More Than Years" and "Langya Bang" rooted in traditional culture, "Big Country Heavy Industry" and "Material Empire" focusing on China's industrial development, "Great Doctor Ling Ran" and "Chaoyang Police Affairs" depicting the professional life of ordinary people and many other excellent works have been selected. National map collection of works.
Qidian Reading App has innovatively launched functions such as chapters, characters, dubbing, easter egg chapters, and setting sets, which deepens the interaction, emotion and centripetal force between readers and works. According to statistics, starting point readers will leave new chapter reviews and paragraph reviews on 170,000 works in 2021 alone, with an average of more than 150,000 "chapter stories" published daily, and the cumulative number of characters on the site is nearly 280,000. These real-time interactions are critical for creators. Writer Xuan Yu, who has witnessed the complete growth process of the starting point, said that timely feedback from readers gives authors more creative inspiration and space, making it possible to improve at any time. The starting point builds a bridge between readers and authors, promotes two-way interaction while narrowing the distance between them, and makes the literary ecology come alive.
From good books to good stories, IP full-link development keeps good stories alive
From good books to good stories, words to IP, the two help each other and continue to grow. The author of "Ghost Blowing the Lantern" believes that text creation is a huge treasure, not only in the film and television industry, but also in game scripts, live entertainment, lost adventures and even amusement parks, all of which may originate from literary IP. The IP ecological chain enriches the form of reading with multiple carriers such as audio, animation, and comics.
"Qing Yu Nian", which was incubated in Qidian Literature, has been serialized since 2007. It is the top five in the history collection list, and has gathered a reader community of over 3 million on the Qidian reading APP. After the film and television drama was broadcast in 2019, the popularity of the film and television drama pushed this novel, which has been over for 10 years, to return to the first best-selling list of the starting point reading APP, and at the same time ushered in many physical publications. In 2021, the audiobook of Qidian Literature IP adaptation "Da Feng Da Gengren" will exceed 1 billion views in 9 months, the popularity of the comic "First Sequence" will exceed 80 million within 8 days of its launch, and the animation series "Breaking the Sky" will exceed 10 billion views. . At the same time, the feedback effect of IP adaptation on text is also very significant. For example, during the broadcast of "Zuofu", the average daily number of readers of the original novel increased by nearly 17 times.
Good stories can also transcend space. Good stories belonging to China are going to be read globally. IP dramas such as "The Son-in-law", "Douluo Continent" and "Beautiful Heart Like Jade" have successively logged on YouTube, viki and other mainstream video sites in Europe and the United States, and have exerted influence in hundreds of countries and regions around the world.
National reading provides a more promising and long-term development prospect for the track where starting point reading is located. It is reported that under the background that Reading has raised copyright protection to a strategic level and invested ten times the manpower to explore the ecological co-governance of copyright protection, the Qidian Reading App will also further implement the copyright protection of online literature and intensify efforts to combat piracy.
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